In 2014 I established a jewelry & accessories brand, based in Tel Aviv. The inspiration came from traditional crafts, made by different cultures with traditional motives. In my work, I am researching unique use of color, texture, and techniques performed with dedication for each piece that is made.
All items that we produced, are handmade and include collaboration together with artisan craftsmen and craftswomen from Thailand, Afghanistan, Pakistan, and Morocco.
Part of the brand development was to create an appealing and welcoming window display, items layout, and trade fair visual planning.
Our pieces were presented through collaborations with other fashion brands, music artists, and media influencers.
